CONCEPT
The main concept worked in the development of this branding was the natura theme which integrates with the client’s brand positioning.
To introduce the theme throughout the entire language we chose a chromatic palette with lighter but natural tones and a font with less details.
To integrate the brand’s area of action there are small details that remind us of health and well-being, never failing to follow characteristics related to nature.
SLOGAN
A OLHAR POR GERAÇÕES PELA SUA SAÚDE PELO SEU CONFORTO POR TODA A FAMÍLIA
A OLHAR POR GERAÇÕES
The rebranding seeks to bring a more comfortable, calming and natural sensation to its customers and to demonstrate a responsible environmental awareness, something that is reflected in the proposed slogan.
