LCPA Media is an outdoor media agency.

Its branding integrates two contrasting colors that seek to mirror the objective of an outdoor medium: to stand out.

With a dark green that brings subtlety and, at the same time, serenity and confidence, and a yellow that contrasts and demonstrates the brand’s goal: to highlight messages using a medium.

The M for media, demonstrates the connection between LCPA, where the graphic design and the production process takes place, with the final product: a message well visible throughout the city.