LCPA developed the Rise Center Rebranding.
The concept of the logo came from the femininity of women entrepreneurs, which originated the company, as well as the conjunction of the modern side framed with the panorama of innovation and technology of their business area. The symbol represents ascension, as well as positivity and success.
A new slogan was created “by your side, from the first step” . Similarly to the symbol, the slogan aims to communicate that Rise Center stands by the side of entrepreneurs, at all stages of their path, providing all the necessary support, with a focus on their growth and success.