The entire branding process, as well as the development of the website and social media language, was inspired by the history and unity of the family behind this project and the way in which the hotel intends to position itself with its guests: as a welcoming, unique and memorable space.


The concept seeks to convey a fresh, invigorating, relaxed atmosphere, where you can create memories and make the connection with nature in order to reflect the entire development of this project that began from the ground up. Hence the origin of the name and the elements incorporated in its communication.

In the selection of the chromatic palette, the connection with nature is also maintained through the selection of tones that are close to nature, in order to maintain the tranquility that the project intends to convey.

Roots hotel

2019 - 2021