The development of this branding conveys a set of principles and messages associated with the Viver ComPaixão project. The process was based on some keywords that allowed developing the ideas created, such as: “Modern”; “Organic”; “Abstract”; “Accessible”; “Minimalist”; “Intimate”; “Positive & Light”.


The concept of the logo is to integrate the principles of a compassion community. The aim is to represent the bond between people and the volunteers. The infinity symbol was incorporated between the letters C and O, which symbolizes unity and permanent commitment.  The font was changed to fit in with the brand values, so curved lines were chosen to convey an organic feeling of lightness and positivity. The vertices were also changed to have a flat finish.

viver compaixao

ApRIL 2023