CONCEPT
In order to build a strong brand, with an impact on the market and on the clients, we have valued the star product, as well as the mission and services to be presented.
The concept was based on 3 main elements: the ham, the distinctive experience and the cuts of ham.
Presuntaria do Mercado
NAMING
For the brand name, factors such as exclusivity, easy identification of the product and the location were taken into account.
In addition, the name faithfully conveys the social context of the markets, arousing the consumers’ interest and subtly representing tradition.
